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Tidewell
07Tidewell

Applications

The brand at work: finished pieces built only from what this guide specifies.

Social post

A social post on an orange field with a large serif headline reading "Four grams of sugar. No apology." and an oversized crown cap cropped at the corner.

Instagram post, 1080 × 1350. Whole Peel field, one line of copy, cap cropped by the frame.

Packaging

Three flat-color drink cans side by side, in orange, pale green, and dark teal, labeled Tonic, Dry, and Salt with the stacked logo.
The range. Each can is a single field of color, with the sugar printed on the front.

Slide

A presentation slide titled "A third of an orange’s sugar." with a large "4 g" statistic on an orange panel.
Trade deck slide, 16:9. One idea and one number per slide.

Business card

A printer’s proof of a business card, front and back, with crop marks: the logo on cream and contact details on an orange back.
Business card, shown as a printer’s proof. Front is logo only. Details go on the Peel back.

Poster

A poster with a cut-paper tide and orange sun above a large serif headline reading "Bitter by nature."

Harbor-front poster, A1. The image takes the top two thirds, the words sit below the waterline.