02Tidewell

Logo

The cap is a crown cork seen from above: twenty-one crimps, one tide, one bubble rising. The same bubble dots the i in the wordmark. Always use the supplied files. Never retype the name.

Variants

Primary lockup

The default. Use it wherever the width allows.

On lightSVG PNG 512 PNG 1024 PNG 2048

On darkSVG PNG 512 PNG 1024 PNG 2048

On brandSVG PNG 512 PNG 1024 PNG 2048

Stacked lockup

Square and tall formats: can fronts, coasters, social avatars.

On lightSVG PNG 512 PNG 1024 PNG 2048

On darkSVG PNG 512 PNG 1024 PNG 2048

On brandSVG PNG 512 PNG 1024 PNG 2048

Cap

Small spaces and sign-offs, once the name has already been seen.

On lightSVG PNG 512 PNG 1024 PNG 2048

On darkSVG PNG 512 PNG 1024 PNG 2048

On brandSVG PNG 512 PNG 1024 PNG 2048

Wordmark

Long, narrow spaces such as can seams, tape, and footers.

On lightSVG PNG 512 PNG 1024 PNG 2048

On darkSVG PNG 512 PNG 1024 PNG 2048

On brandSVG PNG 512 PNG 1024 PNG 2048

Clear space

Keep the hatched area free of type, images, and edges. It scales with the logo.

Primary lockup: x = 0.5 × height

Stacked lockup: x = 0.25 × height

Cap: x = 0.25 × height

Wordmark: x = 0.75 × height

Minimum size

Each logo is shown here at its smallest allowed width. Below this, details close up.

Primary lockup

120 px / 28 mm

Stacked lockup

72 px / 18 mm

Cap

24 px / 6 mm

Wordmark

72 px / 16 mm

Misuse

All four examples below are the real logo, altered live. Please don’t do any of this.

Tidewell Primary lockup, stretched out of proportion — Don’t stretch or squash it.

Don’t recolor it.

Tidewell Primary lockup, rotated — Don’t rotate it.

Tidewell Primary lockup, on a low-contrast background — Don’t place it on a low-contrast background.