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Tidewell
04Tidewell

Typography

Young Serif has the weight of an old apothecary label and carries every headline. Instrument Sans stays out of its way. DM Mono sets anything measured: volumes, dates, sugar, tide times.

Typefaces

Young Serif

Display

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &!?.,:;

Headlines and large statements. Sentence case. One weight only.

License: SIL Open Font License 1.1. License text

DM Mono

Measure

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 &!?.,:;

Numbers, specs, and tide times. Never full sentences.

License: SIL Open Font License 1.1. License text

Test line

Type anything to see it in the real fonts.
Typeface

Type scale

Four grams of sugar, and no apology.
Display128 px / 0.98 / -0.02 emYoung Serif 400
Four grams of sugar, and no apology.
Headline72 px / 1.04 / -0.015 emYoung Serif 400
Four grams of sugar, and no apology.
Subhead38 px / 1.14 / -0.01 emYoung Serif 400
Four grams of sugar, and no apology.
Lead21 px / 1.32 / -0.005 emInstrument Sans 600
Four grams of sugar, and no apology.
Body17 px / 1.55 / 0 emInstrument Sans 400
Four grams of sugar, and no apology.
Small14 px / 1.45 / 0 emInstrument Sans 400
Four grams of sugar, and no apology.
Measure12 px / 1.35 / 0.04 emDM Mono 500

Usage by role

RoleFontSizeUse it for
DisplayYoung Serif 400128 pxCan fronts, posters, and opening spreads. One per layout.
HeadlineYoung Serif 40072 pxPage and slide titles.
SubheadYoung Serif 40038 pxSections and pull quotes.
LeadInstrument Sans 60021 pxIntro lines and card titles.
BodyInstrument Sans 40017 pxParagraphs. Keep lines under 70 characters.
SmallInstrument Sans 40014 pxCaptions and legal lines.
MeasureDM Mono 50012 pxVolumes, dates, and labels. Uppercase only here.